In today's technological world, it seems that social media dominates
everything. This can make it difficult for a company to stand out. Big
companies as well as smaller companies and entrepreneurs will be all
over social media, trying to gain the attention of customers. All of
this can make it harder for the less social media-adept companies to get
a foothold among their competitors.
All
of these companies want to get in on the social media craze and use it
to their advantage, to advertise and market themselves to all the users
out there. But there are so many different social media channels out
there, and so many different ways to market on social media. What can a
company do to make themselves stand out among the crowd of other
companies on social media? What strategies are there they could use?
1. Twitter.
Twitter
is a very popular social media channel. It's a great way to build a
following and keep in contact with your customers. However, it can be
tricky as it limits your posts to 140 characters, and it's fast-paced.
It's demanding in that it requires constant communication with your
followers. If you can handle that, one way to stand out on Twitter is to
send a thank you any time your company gets mentioned. Try to respond
to questions the same day, or within the hour if possible. Add symbols
and emoticons for a fun twist to your posts as a way to cultivate
interest in your posts while also making them shorter and easier to
read.
2. Facebook.
Facebook
recently changed up their algorithms, so brands are getting less
exposure. This makes it more important for them to stand out. One way
for this is make short and simple posts. Longer posts tend to not
perform as well. Also, asking questions rather than making statements
tends to increase interaction.
Pinning posts is also a good
tactic, especially for drawing attention to current specials or
important information. Experiment with Facebook ads, too.
3. Images.
Use
images when you can. It doesn't matter what it is -- a photo of a
favorite celebrity, a pretty landscape, a cute animal, a colorful
infographic or a fun GIF. A photo or animation will catch the eye and
more than likely make them stop browsing long enough to look. It will
also help with your SEO optimization. Videos also work well for this.
4. Content.
Content
is king. Remember that. Once your image has caught their eye, the
viewer will be looking for the content behind the photo. What they read
will determine if they click through. So provide content that will make
them want to click. Be sure to keep your target audience in mind when
creating your content. What will catch their attention? What are they
looking for from you? What answers can you provide to their questions?
5. Build a community.
Don't
just look for followers. Build a community with them. Put some
personality and humor into your brand with your posts. You want to be
“social”, after all. That means you need to entertain your followers
once in a while. And remember to converse directly with your followers.
Interact with them. Like and respond to their posts. Retweet them. And
ask them to interact directly with your posts.
6. Campaigns.
To
keep your audience engaged, you need to be engaging as well. One way to
do that is run cross-channel campaigns on all you social platforms. But
while anyone can run a contest or campaign like this, to stand out you
need to make yours have a charitable, inspirational, or emotional
component to it -- something that will tug at the heartstrings of
whoever is reading about it. If your company is already involved in some
sort of volunteer work, this is a good way to inspire and engage
followers. How do you do this across channels? 1. Tell a powerful story.
Use short quotes about if you have to, and link back to your website so
they can find out more. 2. Brand your campaign with a unique name and
hashtags to make it memorable and stand out.
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